(Edit: I’ve put 1%. Of course, I don’t know the exact %s except I’m 100% sure each niche of the gaming market is a small %)
I just had to stop my Big Catchup series (Part 3 nearly done) because I spotted this on Massively:
Anyone whose been reading in this blog knows it’s been an ongoing source of wonder to me that people who ostensibly are trying to make money use up so much development on a small group of players, but there it’s been for years and years! At time of posting the Massively post has 273 very interesting comments as the niches fight a rearguard battle and a good few people also say, “well, duh!”.
So what’s going to happen now? Now that the taboo has been broken and a mainstream studio actually said, “well heckit why are we doing this?” (not in those exact words).
For sure, it’s nutso marketing when the people with lives are also likely to be the people with money (a lot of people have to spend their lives earning it), and aren’t going to be all that hardcore (apart from that legendary person with 7 children and two full-time jobs who still raids 3 times a week at the top tier)(apart from that person, of course.)
On the other hand you could regard the raids/pvps/guilds/whatever as sort of like the clothes in a fashion show or the prototype cars that look all futuristic and shiny – both of which also cost a lot to produce, but garner good press. Fashion Shows, Car Shows, Video Gamer Shows.
On the third hand (Im a Nalien), there is suuuuch a demand for each niche. Surely someone will be able to garner a profit going the full hog for each niche (thus creating a lovely diverse gaming ecosystem). Doing a playstyle wholeheartedly requires some courage though. Imagine a game which is only for raiders. Just raiders. No levelling, no frills, no crumbs for the solo or casual. It could be done! The press would be fantastic since you could really show your stuff in a catwalk way – and top price might even apply. Actually, top price might have to apply given the cost and the small player base. But what a chance to make a splash with the release of each new raid without having to worry about all the other players. I think someone should try it – any takers?
On the fourth hand (oh go on you’re used to me by now, surely) – imagine a big AAA title for the masses, no preferred playstyle, no sneering, no reserved shinies. Content focussed on real, normal people – the many. I can see it! No I can’t. I think elitism is very hard to give up. On the other hand (this will be the fifth) if anyone could de-sneer casual/solo play and make a really fantastic game for people-with-lives, I can see big, big, big shinies in many, many, many quantities. (Just don’t tack an elite on and give them the best stuff because that would be the same as what we have just now.)
Oh yes, forgot to put. People-with-lives might still be a vast untapped market for MMOs but it’s not a naive market. The opposite. People who handle their own affairs tend to be shrewd, so if anyone intends going for this particularly large, bigger-than-anelephant whalefish, they had better offer value.